Iphone 7 Red

Apple introduces iPhone 7 and iPhone 7 Plus RED Special Edition

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Apple is introducing a new color option for its iPhone 7 lineup today: red. While the iPhone maker has offered special product red cases for the iPhone previously, this is the first time the actual handset is available in red itself. The new Product (RED) iPhone features a red aluminum finish, and is launching as part of Apple's partnership with (RED).

“The introduction of this special edition iPhone in a gorgeous red finish is our biggest (PRODUCT)RED offering to date in celebration of our partnership with (RED), and we can’t wait to get it into customers’ hands," says Apple CEO Tim Cook.

Apple's partnership with (RED) involves highlighting the AIDS fundraising campaign with red-themed designs for products and apps. Apple recently turned its App Store and associated top apps the color red for the world AIDS day.

Apple’s last color change to its iPhone lineup involved a new glossy jet black finish for the iPhone 7, and before that the company also introduced the rose gold option with the iPhone 6S. Today’s red option is perhaps the most striking of all the colors available for the iPhone 7 and 7 Plus, and it will be available on Friday, March 24th in 128GB and 256GB models starting at $749.

How do you achieve this look?

So how can you get this version of the iPhone? Well, you can’t get it from Apple.

The easiest way is just to slap a red skin on a black iPhone 7. It won’t look nearly as sleek or stealthy, but it’s a sacrifice you’ll need to make. The second way is the most expensive option: buy a PRODUCT(RED) iPhone 7 and replace the white display with a black version. There’s a big second-hand market for displays, so it’s not too difficult to locate one. Replacing the display would be another issue altogether, but if you’ve seen any iFixit videos before, it’s definitely possible.

The finished product just might be worth all the hassle.